Launched Date: - 24 April 2012
The objective of Penguin updates is to decrease
ranking of those sites who are involved in link spamming and keyword stuffing
or black-hat practices.
Issues Addressed in Penguin Update
· Link
Spamming
It is black hat practice which has the motive
of manipulating
the Page Rank or ranking of a site in Google's search results. It is basically posting
of irrelevant website links on blogs, forums, website in order to increase rank
of website on Google Search Results.
· Buying
and Selling of links that has Good Domain and Page Authority. It consists of the exchange of money for good
links.
· Excessive
link exchanges i.e A links to website B and b links to Website A.
· Making
Web pages which consist of keywords only and less relevant content.
Use
automated programs or services to link to your site.
Keyword
Stuffing
Keyword stuffing is a practice of putting so many keywords in web pages of websites in order to rank website easily on Google Search Results.
Keyword stuffing is a practice of putting so many keywords in web pages of websites in order to rank website easily on Google Search Results.
How to Recover from Penalty
· Maintain
Keyword Density and prevent Keyword Stuffing in Content of Web Pages.
· Find bad Links through tools likes Dr
Link Check and remove bad links or 404 Errors from website.
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