Google Panda Update

Panda/ Farmer Update

Released Date: - 23 February 2011

The name Panda was originated from name of Google Engineer Navneet Panda.The objective of this update was to lower the rank of Websites with low and thin or poor quality content and increase rank of website which has good quality and relevant content on Google Search Results.

Latest Panda Updates

Panda 4.0

Released Date - May 19, 2014

It was  announced it an  important update on May 20, although the data suggests that the update actually began to be implemented on May 19. It focused on the overall content and the fine content. Sites such as ask.com and ebay.com have been very successful. Overall, the update affected  about 7.5% of search queries in English.

Panda 4.1

Released Date- 23 September 2014

This update targeted affiliate sites without useful information or thin content, with too many affiliate links and search results with broken links or 404 links, the estimated impact was 3% to 5%. % of search queries.

Issues Focused in Panda Update

Poor Content 

Web Pages which does not contain any relevant information which are useful for humans are called as poor quality content Web Pages. Poor Quality pages with very little text and relevant resources or names, such as a set of pages describing a variety of Beauty tips but with low content in it.

     Content Farms 

     It is the process of hiring large number of freelancer content writers to write high volume of Content with lot of keywords in order to rank Website Easily on SERP or Google Search Result, but the relevancy of content is Very Low.

    Plagiarized Content 

    Plagiarize Content or Duplicate content.Those content which are copied from other websites. Copied Content can also be find in your Website when your websites have multiple pages but with same content. For example:- Your Website has 3 pages for Digital Marketing and target different location such as Noida, Delhi, Mumbai and More than 80% content of these pages are copied are plagiarize. Google does not support copied content as its per against their policies and decrease rank of websites which has copied contents.