What is Digital Marketing

Digital Marketing are strategies (branding, promotion, advertisement ) which aims to increase ROI (Return on investment ) of the company with the medium of the Internet.
Digital marketing is also known as online marketing, internet marketing.

 Some Important  Pillars of Digital Marketing

1.     Search engine optimization (SEO)

2.      Social Media Optimization (SMO)

3.      Search Engine Marketing (Sem)

4.      Social Media Marketing (SMM)

       SEO ( Search Engine Optimization)

    Search Engine Optimization is the process of bringing traffic on the website through ‘unpaid’ or ‘organic’ technique

                                                  Or

             It is the technique of increasing ranking of the website on SERP ( Search Engine Results Page)

       

     SMO ( Social Media Optimisation)

     
     Social Media Optimization is the process of increasing traffic on the website, brand awareness of product and services on various social media platforms like Facebook, Linkedin, Twitter, Instagram and so on.  

     IT is organic in nature.

     

     SMM  ( Social Media Marketing )

     

      It also involves social media channels to promote website and product an services of the organization but it is inorganic in nature i.e it involves social media paid campaigns for awareness of product and services.

    

     SEM  ( Search Engine Marketing ) 

     Search Engine Marketing is the process of increasing visibility of the website on Search Engine through paid Ads or campaigns.

     Search Engine Marketing is also known as PPC ( Pay Per Click).