Digital Marketing: Google Updates

Google Updates

Google Updates are set of protocols set by Google to rank websites in Search Engine Results Page)

List of Google Updates

Panda/ Farmer Update

Launched date:- 23 February 2011

The objective of this update was to remove sites with thin and poor content to rank in SERP and rank highly reputable and good quality sites.

Issues Addressed in Panda Update

· Poor Content
· Duplicate or Copyright Content
· Content Farms ( it is practices or tactics of hiring a large number of freelancer content writers to products high volume of textual content according to search engine algorithm in order to rank in SERP. The limitation of content farming is the volume of content is high but its relevancy is low.)
· Thin Content
· Websites which are blocked by users
· Content not up to mark according to search queries

Penguin Update

Launched Date: - 24 April 2012

The objective of Penguin updates is to decrease the ranking of those sites who are involved in link spamming and keyword stuffing.

Issues Addressed in Penguin Update

· Link Spamming (Example:- Buying of links from low quality or unrelated websites)
· Keyword Stuffing

How to Recover from Penalty

Humming Bird Update

Launch Date: - 20 August 2013
The update name ‘hummingbird’ derived from the speed and accuracy of the hummingbird. The objective of Google Hummingbird update is to understand user search queries and provide better, quick and accurate results to them. It basically focused on the semantic meaning behind the query of users. It ranks those WebPages which matches with user queries.
Hummingbird update can rank a webpage even if it does not contain exact keywords through language processing system that relies on keywords synonyms, LSI ( latent semantic indexing)

Issues Addressed in Humming Bird Update

Digital Marketing